My wife Heather and I were fortunate enough to work with Byron Hoffman on our label design. This process was developed though several meetings at our home in Healdsburg that would sometimes last four or five hours. We talked about our family, my passion for music (rock ‘n’ roll in particular), how the wine business has provided us with an amazing life, and why we decided to pursue this project. We believe Byron very much captured our vision. This was one of the most rewarding processes I have ever been through. It seemed to finally bring our dream to life.

I adamantly resisted having my name “splashed” across the labels, so it may take a much closer look to find it. “Bob Cabral Wines” was used because the name “Cabral” had already be trademarked by a North American company importing Portuguese ports. That was just fine with me. We have used proprietary names for each wine. Each of those names has personal meaning and significance, those names have the largest font you’ll see on each label. Appellation, varietal, and vintage also are visible, since those are the most relevant information to any wine label. Byron deftly added many subtle elements from my fascination of old concert posters: the “bleeding” of color and backward lettering in a sort of balloon font to the color and texture of the paper stock we used. Each label also has a fragment of song lyric that I chose for a number of different reasons. Each is unique and meaningful to me, and I hope you find your own inspiration or muse as you enjoy the wines.